Advertising

Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products or services.

The best work in advertising

and design from Primary 6.

... AND THE WINNERS ARE... :

6.1:

ZURIÑE MANCEÑIDO MARTÍNEZ


(Product: Blue Polar Toothpaste)







PAULA SABATEL CRESPO:

(Product: MASTINS Chocolate Bar)

6.2

IÑIGO BÁRCENA-IBAI ARGÜESO


FRAZZ energy drink. By Iñigo and Ibai on PhotoPeach

10 Tips On How To Produce The Best Advertisement:

1. If you are going to use a picture, place it in the top quarter of the page, above the headline..

2. Do not use italics for emphasis in your advertisement. Use bold. Italics are OK for short individual phrases.

3. Keep underlining to a minimum. It is difficult to read if used on more than a word or two. If needed for emphasis, use bold instead.

4. Keep headings with 'all capitals' to a minimum. Longer headlines using 'all capitals' are difficult to read.

5. Don't use more than two levels of headings or sub-headings. Any more than that just confuses the reader.

6. Let your words breath. Make sure you leave enough 'white space' around your text. That is, leave plenty of room in between your phrases and sentences.

7. Use of pictures can increase the response of a promotion by 50%. Make sure they are relevant. Use a photo of the product in action.

8. The use of graphs, charts and diagrams in your advertisement will assist in selling if they demonstrate customer benefits.

9. Use cartoons with caution. A photo would be better, then use that.

10. If appropriate for your product or service, use before and after photos. They do work in advertisements and brochures.

There you have it! Some tips to help you to produce the best advertisement layout and get you more sales.